I was requested to redesign R3's monthly whitepaper editorial style. R3 is an international independent marketing consultancy, who constantly releases diverse marketing related articles, white papers and publications to the market, which are a staple of their service offerings.

To start this project I decided to discuss the new style with the marketing team to know what their expectations were. Based on their input and the company's brand guidelines I decided to create a highly graphic and informative style that keeps content and data visualization as a priority.

The project started with the first whitepaper "Zero-based Budgeting," which created the guideline for the rest of the whitepapers to come. Scope included editorial design, infographics and online promotional material. The company released a printed and digital version of this whitepaper for its clients. This style and its guidelines continue to be used at R3.

You can download the whitepaper here.