Tlali is a traditional craft beer made in Oaxaca Mexico. The beer has been creating classic and craft beer since 2009. Originally a home-made project, it started to take off when its creators began to sell the beer to local bars and restaurants, who were looking for a traditional and tasty beer to match their product offerings: traditional Mexican food. The challenge for this label design was to redesign their old label and logo to better represent Oaxaca's tradition, craft and artisanal touch. 

The final logo represents the traditional Nahuatl symbol of a star, which derives from its name: Tlali. Its representation resembles traditional embroidery, a precious common craft present everywhere in Oaxaca.