W3binar Series – Video Library for R3 Worldwide

Overview: The W3binar Series was designed as a digital hub for R3, an international marketing consultancy, and their conversations with top CMOs and agencies during the COVID-19 era. The platform functioned as a video library where users could register, replay talks on demand, and access additional features—all aimed at positioning R3 as a valuable resource for marketing leaders worldwide.

Approach: To ground the project in user needs, I conducted a series of short interviews with three potential subscribers. These conversations revealed their expectations around easy access to knowledge and the ability to share content with their teams.

In close collaboration with the marketing team, we mapped the entire user journey, identifying multiple entry points—including social media, email invitations, and newsletters. We designed a friction-less flow from sign-up to on-demand video playback and content downloads, ensuring consistent engagement at each touch point.

Solution: After stakeholder approval, I developed high-fidelity mockups with the final UI design, tailored to deliver a clear and intuitive user experience. I also managed project timelines and negotiated deliverables with the external development agency, ensuring on-time delivery and a seamless hand-off to development.

Impact: The W3binar Series successfully kept R3 top-of-mind with major marketing leaders during a critical period. The platform increased CRM database growth, generated qualified leads for R3’s consultancy services, and strengthened the company’s brand presence globally.