The Source - Comprehensive Agency Directory

The Source is a physical and digital agency directory created by the marketing consultancy R3.

To start the project, I collaborated with colleagues from marketing and business units to identify user goals and the value it provided to agencies in the directory. After defining these needs, I mapped the user journey from various entry points, such as social media, events, WeChat campaigns, and newsletters.

I designed a directory-style website that not only showcased agencies but also included case studies and insights to make it educational and engaging. Using low-fidelity mockups, I outlined the pages and key features, followed by high-fidelity prototypes to demonstrate the functionality and commercial potential to stakeholders.

The final design delivered a user-friendly and visually appealing platform that met both usability and marketing goals.