The Source - Comprehensive Agency Directory

Overview: The Source is a physical and digital agency directory created by the marketing consultancy R3, covering EMEA, Asia Pacific and North America. I was tasked to create the online version for the directory.

Approach: To start the project, I collaborated with colleagues from marketing and business units to identify user goals and the value the directory provided to marketers. After defining these needs, I mapped the user journey from various entry points, such as social media, events, WeChat campaigns, and newsletters.

Solution: I designed a directory-style website that not only showcased agencies but also included case studies and insights to make it educational and engaging. Using low-fidelity mockups, I outlined the pages and key features, followed by high-fidelity prototypes to demonstrate the functionality and commercial potential to stakeholders. I highlighted an easy way to communicating with the agencies, increasing collaboration.

Impact: The final design delivered a user-friendly and visually appealing platform that met both usability and marketing goals, providing with clear information about the agencies. The Source has facilitated more than three hundred closed brand-agency collaborations.