Singapore Tourism Board - Social Media Toolkit

The Social Media Toolkit was created to help Singapore’s tourist guides, primarily aged 50+, become more tech-savvy and leverage social media for promotion. With an average age of 58, guides needed a simple, accessible way to engage with tech-savvy tourists.

Collaborating with the Singapore Tourism Board, we developed step-by-step articles and guides to enhance social media presence. I designed a user-friendly website with clear navigation, starting with low-fidelity mockups and progressing to high-fidelity prototypes.

To ensure accessibility, I also created a downloadable PDF version, which was printed and distributed by the Tourism Board. The toolkit empowered guides to effectively use social media and expand their reach.