R3 Website Redesign & Evolution

Overview
When I joined R3, one of the world’s leading independent marketing consultancies, I was tasked with redesigning their website to better reflect the breadth and value of their evolving services. The goal was to transform the platform from a basic informational site into a dynamic, content-rich hub for clients and the marketing community.

Approach
To define the new vision, I collaborated closely with senior management, team leads, and other key stakeholders to streamline content and align on strategic priorities. From there, I designed wireframes and high-fidelity prototypes that shifted the website’s focus toward a richer mix of services and thought leadership.

Solution
The redesigned website became a comprehensive catalog of R3’s offerings, featuring:

• Service overviews and case studies

• Quarterly reports, infographics, and publications

• Mergers and acquisitions reports

• Articles, interviews with marketing leaders, and news updates

Over time, I managed the site’s evolution by maintaining the sitemap, overseeing regular updates, and acting as the main liaison with the development agency to ensure smooth implementation.

Impact
The redesigned platform elevated R3’s online presence with a sophisticated, modern look and a highly informative structure. The website strengthened R3’s positioning as a trusted global consultancy and became an essential channel for engaging both clients and the broader marketing community.

• Average time on site: 2.1 minutes

• Provided a scalable foundation for future content and service expansion