Materialliance - User Research & Platform Optimization

Materialliance, a digital platform for the fashion and textile industries, lacked market and user research when I joined. To address this, I created a user research plan starting with a survey targeting fashion designers, yarn suppliers, garment manufacturers, and tech makers. The survey validated the project’s direction and revealed key user interests.

I followed up with interviews to identify pain points, which led to the platform's reorganization and the expansion of tutorial and knowledge pages. This resulted in higher traffic, improved user registration, and increased engagement.

Visit: materialliance.com.