iMedia Matrix – SaaS Tool for Expense Tracking

Overview
iMedia Matrix is a custom SaaS tool developed for R3 Worldwide’s clients to efficiently track media campaign expenses and benchmark costs across various channels. The platform was designed to accommodate diverse marketing teams—local, regional, and global—spanning disciplines like PR, digital media, traditional media, and more. Its purpose was to simplify the process of managing campaign budgets, approval workflows, and cost tracking for multiple teams.

Approach
To understand the challenges faced by marketing teams in expense tracking, I conducted a series of interviews with former R3 clients, experienced marketing leaders, and their teams. These conversations helped me identify critical pain points in expense tracking, budgeting processes, and cost benchmarking, allowing me to gain a deep understanding of what features would be most valuable.

I mapped the user journey, outlining the essential features that would best support users in managing their media campaign costs. Using these insights, I developed wireframes and low-fidelity mockups, which I presented to stakeholders and former clients for feedback and validation. Based on their input, I created high-resolution prototypes that underwent another round of review.

Solution
The final product was a robust and user-friendly tool that enabled marketing teams across various regions to:

• Track media campaign expenses in real time

• Compare costs locally and regionally

• Streamline the approval and budgeting process

• Gain insights to increase their return on investment

The database functionality allows teams to benchmark costs, helping them optimize their media spending. The tool's clean and intuitive design ensures it’s easy to use, even for teams with varying levels of experience.

Impact
iMedia Matrix has empowered marketing teams globally to manage their budgets more effectively, resulting in:

• Improved ROI through better expense tracking

• Enhanced collaboration between local, regional, and global teams

• A clearer understanding of campaign costs and budget allocation