Estrella Martinez
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Global CMO Book
  • Editorial Design

Global CMO - Editorial and Web Design

Editorial design for the book "Global CMO," an editorial project for R3 Worldwide, an international marketing consultancy. The project scope included infographic design for data visualization, promotional material, both offline and online, and a dedicated website.

This was an extensive project involving multiple stakeholders. I began my work by gathering the raw data from the research and copywriting team, in order to be translated into easy-to-digest infographics.

The editorial project was followed by the website for the book, which included a overview and downloadable materials such as a couple chapters and infographics.

The project turned out to be one of the most requested and popular books for R3.

You can find more information about the book here.