Global CMO is a publication created by R3, a global independent marketing consultancy. The book showcases the interviews with 18 global CMOs, highlighting their knowledge, focusing on strategy and digital transformation.

This was a complex project,  where I was  not only in charge of the editorial design, including creative direction, graphic design and infographics, but also designed the dedicated website for the book, online and offline promotional materials and digital assets.

In collaboration with the marketing team and consultants, I created the layout for the book, cover and infographics to create a compelling editorial narrative: one chapter per CMO and one to two infographics for their insights. The project included project management and third-party vendor management, delivering print-ready files to our printer.

The result is a very insightful book, with very digestible drops of knowledge from the top CMOs of the world, making it a great read for anyone interested in marketing strategy.

You can check the book here.