Estrella Martinez
Portfolio>The Source Website
The Source Website
  • UI/UX

The source is a comprehensive agency directory (physical and digital) created by marketing consultants at R3 Worldwide. This directory covers all types of agencies in the marketing and advertising realm in China and the APAC region.

I started the project by talking to my colleagues in marketing and BU and highlighting the goals of the user while using the platform, and the benefits for all of the agencies in the directory.

Once we narrowed-down their needs, I then started mapping the user journey from the different entry points to this platform: social media, events, WeChat campaigns, newsletters, etc. Followed by creating low-res mockups of all of the pages and the necessary features. 

For this project I decided to showcase a directory-type of website that not only included the agencies, but also interesting case studies and insights in order to make it more educational and attractive. In order to showcase this to the relevant stakeholders and get a buy-in, I created a series of high-level mockups with the relevant features to make the website usable yet commercial.