Estrella Martinez
Portfolio>Primor Brand Launch
Primor Brand Launch
  • Branding

I designed a series of promotional materials for the launch of the fruit brand Primor in the Chinese market. The items I designed had to reflect a premium organic brand: clean, high quality and imported, while being not too serious or unaffordable.

The items were used in social media (Weibo and Wechat), POS materials and packaging design.